Website Copy Audit

Improve your web copy with ease and confidence. Say goodbye to overwhelm

You’re here because you want to attract more of your dream clients and ramp up sales, but you’re not quite ready to invest in done-for-you copy, am I right?

You know your website copy is NOT driving the results you want. You want your messaging to land but it feels outdated and all over the place, and you don’t know HOW to fix it or where to start.

Too often we build a website, fill it with words, click publish not really understanding the algorithms (who does?), and then cross our fingers and hope for the best… Sounds familiar?

Yip, I totally get it, the struggle to stand out online is real. It’s easy to put your ‘website fix’ to the bottom of the to-do list while relying on third-party booking platforms to drive business your way, which means paying those pesky commissions. Ouch!

But don’t worry, I’ve got the perfect solution to make your website work harder for you. The Website Copy Audit gets my strategic copywriting eyes all over your website, to review and spot the obvious blocks, and provide the wins. Turning your ‘lookers’ into ‘bookers’!

What’s in it for you?

Put simply, your website will get a five-star ‘tweakment’. I’ll go through your copy word-for-word paying special attention to the content that’s winning or killing your dream clients online journey, focusing specifically on: 

✓ Your tone of voice

✓ Your language and how this aligns with your ‘brand’ 

✓ The emotional connection (if any) in your messaging

✓ Clarity of voice

And beyond the words, I’ll dig into your website’s structure and uncover what’s hitting the mark (or missing it), including:

✓ Calls to action (so important and often overlooked)

✓ Page mapping and the ease of moving between your home, services, about and book now pages

✓ The quality and variety of your imagery

✓ If your social channels are speaking the same language and driving customers to your website

And it doesn’t stop there, you’ll also get an Added Value Bonus:

✓ I’ll rewrite an excerpt of your current website copy, sprinkling personality into your words, smoothing out any wrinkles, and making your copy shine like a disco ball that even Sister Sledge would be proud of!

Consider it the ‘north star’ of your writing brilliance, with actionable and easy tweaks to improve your copy with confidence!

The Website Copy Audit will be delivered over a 60-minute Zoom call. I’ll provide you with lots of valuable insights and observations on what’s working well and what needs tweaking. There’s time for questions too, so don’t worry you won’t be left scratching your head or feeling confused. 

The Zoom is recorded so you can watch it back as often as you need. And, you’ll receive a paper (PDF) copy of my recommendations, which is ideal for quick reference. No stone is left unturned! 

The recommendations I share with you are based on tried and tested processes that get results. Oh, and did I mention that I don’t do fluff?

It’s time to say goodbye to dull copy and clunky web pages and hello to a website that goes the extra mile for you! 

Benefits for you:

✓ An in-depth review of your website copy from an award-winning copywriter (me!)

✓ A 60-minute easy call that won’t infringe on your busy schedule, full of straight-talking advice to improve your website and attract more of your dream clients

✓ An example of high-converting and compelling copy you can use as a benchmark for future writing projects

✓ A recording of your Website Copy Audit to circle back to anytime

✓ Your own tailormade guide (PDF) with recommendations and advice to easily improve your website

✓ Attracting more of your dream customers, improving engagement, more bookings, bigger profit margins, and a happier you

What’s included:

✓ A complimentary discovery call – we’ll chat about your goals and vision for your website, and any challenges you’re experiencing

✓ A super easy and effective questionnaire that helps me to understand your business and what makes it special to you

✓ My time behind the scenes diving deep into your website, exploring the language, tone, storytelling, messaging and functionality.

✓ And all the benefits mentioned in the section above

Your investment for the Website Copy Audit

✓ £350 includes our 60-minute Zoom call, a shared recording of the Zoom, your personalised guide of recommended ‘tweakments’, and my time behind the scenes eye-balling your entire website – it’s a process!